Are you looking for the best AI content repurposing tools? Then you have landed in the right place.

Well, Content repurposing is an excellent approach to improve your content’s usefulness, boost its significance, and increase traffic to your website.

The entire repurposing task takes a lot of time to complete on your own behalf without taking any tool help! 

Here, I came up with a fully researched 7 best AI content repurposing tools list which will save you time in the task. 

Let’s dive in,

What is Content Repurposing?

In simple words, repurposing content means giving a new format to content so that it can get more traffic and views. 

Content repurposing converts your old content into updated content, and it will increase the quality of content which will attract more audience to your website.

Copying and pasting website content into social media does not mean content repurposing.

In order to get a better ranking sometimes you need to update content with a new purpose. When you write a new blog post, you have a specific goal and audience in mind but nowadays these may alter over time.

This is where repurposing content can help, it involves making changes to existing content in order to add more value.

Benefits of Content Repurposing

Here are some of the benefits that you can get from content repurposing:

Expand your Audience

It’s important to engage with your target audience no matter what their location is. The audiences for blogs, YouTube channels, podcasts, videos, and social media are very different according to content format.

That’s why you have to repurpose your content for various social media platforms, and if you only create content for one platform, you will lose your big potential audience.

Boost SEO & Ranking

Content repurposing for blogs will be beneficial in getting high ranks over search engines such as Google, Bing, etc.

Apart from this, it will update your existing content and this tells search engines that your content is updated with the latest information. This results in improving your ranking in SERPs.

Variety of Content Format

Repurposing content doesn’t mean you only have to update your old content into new ones. But you can create your content in a variety of formats so that you can create your authority on all social media platforms.

Since content is consumed through a variety of social media channels, content repurposing is an excellent strategy to maintain your brand visibility and relevance.

7 Best AI Content Repurposing Tools

Let’s have a look at my top AI content repurposing tools that I discovered after doing lots of research.

1. Quillbot AI

AI Content Repurposing Tools

Since 2017, Quillbot has gained more than 50 million users today!

Quillbot is an AI-powered paraphrasing and writing tool that helps content writers, publishers, and students while writing any type of blog content. This is a text-based AI content repurposing tool.

It can help you in content repurposing, especially for blogging which means while updating blog articles you can use this tool to change old sentences with new sentences.

According to my research, this tool can be game-changing for you if you want to repurpose or paraphrase your blog content.

Quillbot comes with several tools such as a plagiarism detector, content paraphraser, citation generator, translator, and summarizer, and note that this works online only!

Apart from this, Quillbot offers the ability to select writing modes such as Standard, Fluency, Forma, Academic, Simple, Creative, Expand, Shorten, and Custom mode.

Pros of Quillbot

  • Supports over 25 languages including English, German, and Hindi
  • Ability to select writing modes such as Standard, Fluency, and formal
  • AI-powered dictionary lets you choose the synonym for a selected word
  • Quillbot comes with a free plan, so you can try all their features without buying their paid plan
  • This tool comes with features such as a Grammar checker, citation generator, translator, and summarizer
  • Comes with the most powerful AI paraphraser & 3-Days money-back guarantee

Cons of Quillbot

  • You can only paraphrase up to 125 words in their free plan
  • The plagiarism checker is only available if you upgrade to the premium plan
  • Don’t use this tool for blogging, the content generated by Quillbot can be detected by AI content detection tools

What are the plans and pricing of Quillbot?

Commonly, Quillbot AI offers two plans as follows:

  • Free Lifetime Plan – Comes with limited features 
  • Premium Plan – It costs $9.95 per month & offers a 3-day money-back guarantee!

In my opinion, their free plan is enough for any beginner who wants to use their Paraphrasing tool only but if you’re looking to use all of their features, then I recommend the Quillbot Premium plan that costs $9.95 per month. 

Try to buy their premium plan on an annual basis, it costs $4.17 per month which means you’re saving a flat 58% on their annual billing!

2. Wordtune

Wordtune rewrites the text using cutting-edge AI technologies and language models to produce readable, engaging, and real writing. 

This tool can help you in removing errors, improving grammer, and making your content more easier to understand.

Wordtune is one of the best AI content repurposing tools. When it comes to text-based content repurposing it performs very well in paraphrasing and content writing. 

You can use Wordtune to write in a formal or conversational style. With a few clicks, you can easily make the text shorter or longer. 

This tool differs from its competitors because it offers you a number of rewrites for the content that is offered.

Additionally, it features an editor where you can utilize the tool which is somewhat exactly like Grammarly.

Pros of Wordtune

  • Collaboration with Microsoft Word, allowing access to it directly from the document 
  • Using Wordtune, you can create blog posts, papers, essays, articles, etc.
  • Wordtune AI editor works amazing and gives a feel like the Grammarly tool
  • They offer a Chrome extension and a Microsoft Edge extension. It also comes with an AI content detector.
  • Wordtune offers a free plan that allows you to test all of its features without buying their paid plan, and no credit is required for the free trial.

Cons of Wordtune

  • Wordtune supports only English language
  • Wordtune doesn’t offer unlimited rewrites in their Plus plan

What are the plans and pricing of Wordtune?

Mainly, Wordtune offers 4 plan which comes with a variety of features according to budget. Here is a quick overview of its plans:

  • Free Plan – comes with 10 rewrites per day
  • Plus Plan – costs $9.99 per month if you buy on an annual basis
  • Unlimited Plan – costs $14.99 per month if you buy on an annual basis
  • Business Plan – This plan is especially designed for teams & large businesses. 

This tool can be your next AI writing assistant. When I generated content from this tool, it was very unique and plagiarism-free.

3. Speedwrite

Well, Speedwrite is a new AI-powered software that uses predictive algorithms to generate unique writing!

This is a versatile platform with two modes: creative and unique. Depending on the users’ requirements, these modes can be leveraged for a variety of purposes. 

The primary attribute of Speedwrite involves its capacity to produce novel and unique content. It comes with rapid performance, superior writing style, grammar, and creative-common resources. 

Furthermore, Speedwrite guarantees that the content generated by this tool won’t be reported for plagiarism, making it a trustworthy and secure writing tool.

Pros of Speedwrite

  • Speedwrite creates high-quality content for students, marketers, & professionals.
  • Their plan offers 6000 predictions per month, which is enough for you!
  • Modify your content with Speedwrite in a different way while keeping the original meaning.
  • Speedwrite helps in writing a wide variety of content including articles, essays, and even creative writing!

Cons of Speedwrite

  • This tool doesn’t offer any additional services such as plagiarism checker.
  • Speedwrite doesn’t support a variety of languages in their plan, only English!
  • They don’t offer any free plan, you have to buy their paid plan which is quite expensive.

What are the plans and pricing of Speedwrite?

Well, Speedwrite offers 3 subscriptions on the basis of monthly, and yearly as follows:

  • Monthly Plan – costs is $7.99, and it includes 6000 predictions per month
  • Semi-Annual Plan – costs $6.66 per month, and it includes 6000 predictions per month
  • Annual Plan – costs $4.99 per month, and it includes 6000 predictions per month.

Try to buy their annual plan, it costs $4.99 per month which means you’re saving a flat 37% on their annual billing!

4. Hypotenuse AI

Hypotenuse is an AI-based text generator and content writing software that helps bloggers and content creators who want text-based content.

This tool best suits content that is related to the e-commerce industry! 

Hypotenuse tool offers product catalog features including bulk import, integration to Shopify and WordPress, content detective, and HypoArts.

This tool can be game-changing and one of the best content repurposing tools in the e-commerce industry. That means using this tool you can import products collectively in the catalog, as well as you can also produce content for your blog.

With only a few keyword inputs, its AI will automatically generate blog posts, product descriptions, and AI images. 

All you have to do is click a single button!

Pros of Hypotenuse AI

  • Offers support for 30+ languages, and comes with templates
  • It tool offers product catalog features including bulk import
  • It has a 7-day free trial, starting a free trial doesn’t need a credit card
  • It offers quick content creation and easy to use interface
  • Hypotenuse AI is an affordable and effective option for bloggers who want to try an AI content writing tool

Cons of Hypotenuse AI

  • For me, this tool seems expensive for small content creators and bloggers
  • You need to buy their Teams plan to get premium features such Plagiarism tool

What are the plans and pricing of Hypotenuse AI

Commonly, Hypotenuse AI comes with 3 pricing plans as follows:

  • Individual Plan – costs $24/mo if billed annually & limited to 50,000 words
  • Teams Plan – costs $49/mo if billed annually & limited to 1,20,000 words
  • Enterprise Plan – Get in touch with them to get this plan. They will arrange a demo for you so that you get to know what are the features of the plan.

Their Teams plan is the best value for money. This plan comes with features such as a word limit of 1,20,000 words, more than 30 templates, 30 HypoDoc uploads, priority chat & email support.

5. Synthesia

Synthesia is a reputable and well-known AI video creation platform, and this will be a game-changing video content repurposing tool!

This tool is used by thousands of organizations and producers to create videos in 120+ languages, and it has a large number of templates.

Their unique selling point is the ability to make video content without displaying your face, which means you can apply AI-generated faces and avatars.

Well, Synthesia has several features like an editing studio, AI voices, AI avatars, gestures, and video templates! 

This tool gives you access to over 65 ready-made templates for creating videos for a variety of media platforms including YouTube videos, Facebook ads videos, Instagram reels, and Digital ads videos.

Pros of Synthesia

  • Create videos in more than 120 languages, and accents 
  • Using the voice cloning feature, you can use your own voice with an AI avatar
  • Get instant access to  more than 60 video templates
  • Synthesia has a lot of music and graphics stock, it will create videos very fast!

Cons of Synthesia

  • There is a monthly limit to the number of videos you can make
  • The video often looks robotic since the avatars are unable to convey genuine emotion

What are the plans and pricing of Synthesia?

Commonly, Synthesia offers 3 plans on a monthly and annual billing basis:

  • Starter Plan – costs $24/mo if billed annually and 120 minutes of videos per year
  • Creator Plan – costs $67/mo if billed annually and 360 minutes of videos per year
  • Enterprise Plan – To get this plan you need to contact their team. You can create unlimited videos in this plan, and this plan will be customized for you!

To get started with Synthesia, I suggest the Starter plan, which costs $24 per month if purchased annually. Make sure to buy their plan on an annual basis because you will get a flat 25% discount!

In this plan, you get instant access to 120 minutes of video per year, more than 60 templates, and get access to 120+ languages including over 70 AI avatars.

6. Pictory

AI Content Repurposing Tools

Pictory uses artificial intelligence to convert long-form content like podcasts, YouTube videos, blogs, webinars, and white papers into high-quality videos.

It’s a cloud-based video maker which means you can quickly create more videos in less time!

With only a few clicks, you can use your video script to make videos of high quality that include corresponding material, music, and realistic AI voices.

By using Pictory AI, you can change your blog format into video format which means you’re repurposing your blog content.

Not only can Pictory AI convert lengthy videos, but it can also turn blog posts into incredibly interesting videos. That’s why it is one of the best AI content repurposing tools for video-based content.

Pros of Pictory AI

  • It can create engaging videos from blog posts
  • Pictory has a feature that automatically summarises your long video
  • This tool has the ability to automatically caption your videos
  • With its video quality, your content will look professional and expertly produced
  • All plans come with a 14-day money-back guarantee

Cons of Pictory AI

  • In the AI voiceover feature, it only supports English language
  • Audio can not be transcribed

What are the plans and pricing of Pictory AI?

Pictory AI is offering 3 premium plans for businesses and individuals. Have a look at the pricing of them:

  • Starter plan – costs $11.40/mo if billed annually and 30 videos per month
  • Professional plan – costs $23.40/mo if billed annually and 60 videos per month
  • Teams plan – costs $59.40/mo if billed annually and 90 videos per month

I recommend you to get started with their Professional plan which costs $23.40 per month if you purchase in an annual billing.

This plan comes with a lot of features such as 60 text-to-speech AI voices, more than 10k music tracks,  51 Hyper-Realistic AI voices, & 5 branded customizable video templates.

7. Lumen5

Lumen5 is a video creation tool that can help you with advanced video creation. This platform is intended to generate compelling video content for social media ad campaigns, marketing purposes, storytelling, and commercials.

If you want to repurpose video content then you can go for this tool. It can also help you to convert your blog posts into videos in just a few clicks.

A variety of fonts, branded colors, unique themes, and the ability to customize all types of videos are included in this tool.

Pros of Lumen5

  • It comes with over 50M stock photos and videos 
  • You can create unlimited videos with any of their plans
  • There is a vast collection of stock music tracks and videos
  • You can create videos up to 1080p resolutions

Cons of Lumen5

  • You don’t get collaboration features in their entry-level plans except Enterprise plan
  • Lumen5 is slightly more expensive than other alternatives available in the market!

What are the plans and pricing of Lumen5?

Commonly, Lumen5 comes with 4 plans which you can buy on a monthly and yearly billing. Following are the plans and pricing of its plans:

  • Basic Plan – The pricing of this plan starts at $19/month and supports only 720p quality video.
  • Starter Plan – This plan is priced at $59/mo for annual billing and supports up to 1080p quality video.
  • Professional Plan – This plan comes at $149/mo for annual billing and supports up to 1080p quality video.
  • Custom Plan – To get this plan, you have to contact their team and they will customize it according to your needs.

You can choose any of these plans based on your requirements. Prefer choosing annual billing as you will be getting a flat 25% discount.


Repurposing content is a great way to reach new audiences without working on a new article or video. In this article, I have added a few text-based AI content repurposing tools and some video content repurposing tools.

Confused about the best tools?

If you want to repurpose textual content then go for either Quillbot or Wordtune. Both of them are best in their business.

For video content repurposing without any doubt go for Pictory AI. It is the most popular AI video creation tool at an affordable price.

Still, if you have any questions then don’t hesitate to comment. I will try my best to solve your query.

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